Week 3
Rhythm, Balance, Scale, textures

In design, balance anchors and activates elements in space. A symmetrical design is inherently stable. Textures affect how the piece looks, in other words, it adds detail.

• Rhythm and balance work together.
• Repetition and change: Makes it interesting and surprising

Scale is relative- When elements are all the same size the image appears flat
- Size creates tension and nice graphic elements

Assignment: Our assignment was to find 10 images that communicate strong messages (political, cultural or social) using formal design elements such as rhythm, repetition, balance or imbalance, and scale.

Paintings from: 1920's-1940's

Painting as a Weapon: Progressive– Hoerle – Arntz

In the aftermath of the horrors of the some of his struggles First World War, like many Germans, these artists desired social and political change. Very cubic and few details add to the simplicity of this 19th century painting.

I Baptize Thee William H. Johnson, 1940 Cologne 1920–33 / Seiwert Oil on burlap

Self-portait of William H. Johnson. Shows the struggles he's experienced. It was made in about 1929 when he came back from his first trip from Europe. He faced racial discrimination, homelessness, illness and poverty. Yet again, the figures are very simplistic. The ground contrasts with the people in the background.

Canada poster, 1942, WW2, history, hist

1942, baby with mother, historic poster from the World war. It was showing that people of that time period were better off buying Victory Bonds. The two hands with the Nazis signs counter-balances the poster. It attracts the attention to the middle of the piece.

Royal Air force poster Quoting Winston Churchill 1940

As the Battle of France ended, the Battle of Britain began. The Nazi Luftwaffe had more pilots, who were better trained, and included pilots who had fought before. They also had significantly more planes. Our eye's are immediately attracted to the blue of the sky and forces viewers to read what the poster says.

High Tech Soul : The Creation of Techno Music

From the race riots of 1967 to the underground party scene of the late 1980s, Detroit’s economicdownturn didn’t stop the invention of a new kind of music that brought international attention to its producers and their hometown. The vertical lines automatically makes the viewer scan the picture from top to bottom. The red grabs the attention contrasting the black and gray background.

Tele Communicate poster for an event in Luxembourg, 1962

This is a logo crated for an airline in the 60's. Shows a bit of the cultural aspects of the time. The use of colors and graphics used. Subtle but creative.

53 Years of Latvian magazine - Jauna Gaita

This was created after the second World War when many Latvian writers were relocated to many different regions of the world. Some moved to Canada, the US and Britain. This created a new kind of publication from the emerging writers. The writers wanted to capture the influences of modernism. The colors are very vivid and show the evolution of new artistic choices. "Round and modern".

Lisa Frank Lifestyle 1980's

The big question for this was, does this make was the 'now' generation? The colors make it very appealing for the eye. The three girls bring the attention the their 'style'. Markets the product well,

1980's advertisement for Tuna Tacos

This advertisement seemed to be mostly focused on the cheerleader than the actual product. We still get a sense of the style during the period of the 80's. This picture is cut into two separate parts. The bottom half that actually gives information about the product, and the top half that show's what the product looks like.

1980's Strawberry Shortcake dolls

We all have memories of advertisments that made us want to purchase a toy when we were children. This 1980's ad is a good example of the toy market of that period. What girl of that time didn't want a Strawberry Shortcake anyways? Yet again the ad is cut into two components. This style seemed to be quite popular in the 80's.